Celebrate in Style: a New Year’s Eve Invitation
Good parties are always in style.
Welcome to a celebration tailor-made to fit you.
The Invite for Caesars Entertainment's many New Year's Eve events all over the country provides a unique challenge. The design must look cohesive, but still allow for individual properties and brands to distinguish themselves. The design also needs to be able to translate from the initial invite to signage and collateral that will be used both inside and out of our properties in the lead up to the new Year.
Envelope Front
Envelope Back
Envelope Inside with Invite holder and main invite
The invitation is designed to feel luxe from the first moment you see it's rich blue and pops of gold. The inside of the envelope is flooded with gold so the royal blue of the envelope can carry over to the sleeve that holds all the invites.
The holder is a first for an invite like this within Caesars, allowing for a peek at the main invite, showcasing the golden clock, nearing the stroke of midnight.
Inspired to connect the double 20s of the new year to the design aesthetics of the Art Deco movement, popular in the '20s, geometric patterns were created to bridge the classic and modern.
Twelve unique designs were developed, so that properties and brands were able to distinguish themselves to guests who would receive invites to more than one party, not just by brand color and logo, but by look, feel, and voice.
Each unique design had a corresponding icon that was made to fit within the pattern, with a subtle pop of brightness and glossy shine. Each pattern had a unique container shape for the invitation headline, which could be seen through the window in the invite holder if pages were removed one at a time. With the holder emptied, one final image is revealed, the clock striking Midnight, the party begins.
The headline container shape carried over to the rest of the invite, connecting the image frames to the design on the front. These designs extended to signage and collateral as well, where images were even further integrated into the overall design.